Given the reluctance of enterprises to abide by environmental regulations which requires an extra cost, this paper explores, from the perspective of corporate strategy management, how to promote their enthusiasm and initiative in dealing with environmental problems. By surveying listed companies’ CEOs, the research finds regulatory stakeholders and media are the primary pressure apperceived by listed companies. The more inclined managers are to treat environmental problem as an opportunity and the stronger sense they have towards environment, the more likely their companies are to adopt a proactive environmental strategy.