“以旧换再”闭环供应链策略选择及其定价协调研究

›› 2018, Vol. 30 ›› Issue (1): 177-194.

“以旧换再”闭环供应链策略选择及其定价协调研究

韩小花, 周维浪, 沈莹, 后锐

广东工业大学管理学院, 广州 510520

收稿日期:2016-05-25 出版日期:2018-01-28 发布日期:2018-01-24
作者简介:韩小花,广东工业大学管理学院教授,硕士生导师,博士;周维浪,广东工业大学管理学院硕士研究生;沈莹,广东工业大学管理学院硕士研究生;后锐,广东工业大学管理学院教授,硕士生导师,博士。
基金资助:
国家自然科学基金项目（71571051；71571052）；广东省自然科学基金项目（2015A030313492；2016A030313691）。

Trade-Old-for-Remanufactured Program: Strategy Selection, Pricing and Coordination

Han Xiaohua, Zhou Weilang, Shen Ying, Hou Rui

School of Management, Guangdong University of Technology, Guangzhou 510520

Received:2016-05-25 Online:2018-01-28 Published:2018-01-24

摘要/Abstract

摘要：

针对两阶段闭环供应链系统，研究了“以旧换再”策略的实施条件，并分析了制造商和零售商的定价与协调策略。研究发现：（1）当再制造产品接受度和新产品耐用性满足一定条件时，制造商才实施“以旧换再”策略，否则不实施；（2）通过加强消费者环保意识、降低新产品的耐用性、提高再制造技术或者实施政府补贴等措施可以促进消费者参与“以旧换再”以及提高制造商和零售商的利润；（3）再制造能力、政府补贴以及“二手市场”价格对制造商和零售商的定价和生产决策也具有显著影响。最后，为了改善分散化决策中的低效率，采用收益共享契约对“以旧换再”闭环供应链进行协调，得出了制造商和零售商愿意合作的收益共享比例范围。

关键词: 闭环供应链, ", 以旧换再", 定价, 收益共享契约

Abstract:

In this paper, we investigate the conditions under which a firm should offer a Trade Old for Remanufactured Program (TOR) and how to price and coordinate it. We show that (1) Firms should offer TOR programs only when remanufactured product receptivity and product durability satisfy a certain condition; (2) Improving consumers' environment consciousness, reducing the product durability, enhancing the remanufacturing technology, and implementing government subsidies can promote consumer participations in TOR programs and improve the profits of manufacturers and retailers; (3)The remanufacturing capability, "second-hand" prices and government subsidies plays significant roles in pricing decisions. Finally, to mitigate double marginalization, we apply the revenue-sharing contract to coordinate the TOR closed-loop supply chain and derive the range that the manufacturer and the retailer are willing to cooperate.

Key words: closed-loop supply chain, trade-old-for-remanufactured, pricing, revenue-sharing contract

韩小花, 周维浪, 沈莹, 后锐. “以旧换再”闭环供应链策略选择及其定价协调研究[J]. , 2018, 30(1): 177-194.

Han Xiaohua, Zhou Weilang, Shen Ying, Hou Rui. Trade-Old-for-Remanufactured Program: Strategy Selection, Pricing and Coordination[J]. , 2018, 30(1): 177-194.

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