管理评论

›› 2016, Vol. 28 ›› Issue (8): 250-259.

• 应急管理专辑 • 上一篇    下一篇

多方博弈视角下动物疫情公共危机的社会信任修复策略

李燕凌, 苏青松, 王珺   

  1. 湖南农业大学公共管理与法学学院, 长沙 410128
  • 收稿日期:2014-10-03 出版日期:2016-08-28 发布日期:2016-09-24
  • 作者简介:李燕凌,湖南农业大学公共管理与法学学院教授,博士生导师,博士;苏青松,湖南农业大学公共管理与法学学院硕士研究生;王珺,湖南农业大学公共管理与法学学院硕士研究生
  • 基金资助:

    国家社科基金重大项目（11&ZD171）；湖南省重点研发计划项目（2015NK3010）。

Research on Social Trust Repair Strategy of Animal Epidemic Public Crisis from the Perspective of Multi-game

Li Yanling, Su Qingsong, Wang Jun   

  1. School of Public Management & Law, Hunan agricultural University, Changsha 410128
  • Received:2014-10-03 Online:2016-08-28 Published:2016-09-24

PDF (PC)

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摘要：

本文以浙江、上海“黄浦江浮猪”事件发生地五次调查的数据为样本，研究重大动物疫情公共危机事件中的社会失信问题。结果表明，在有限理性的前提下，政府、生产者和消费者群体三方演化博弈对重大动物疫情公共危机事件中的社会信任具有重要影响。研究发现：政府、生产者、消费者的行为相互影响，政府在重大动物疫情公共危机事件中起关键引导作用，而消费者处于从属地位，其行为决策依据主要来源于政府发布的信息。本文提出了避免激化社会失信导致社会恐慌、破坏市场供求失衡的多方参与危机管理及化解危机矛盾冲突的协调机制。

关键词: 公共危机, 多方博弈, 社会信任, 修复策略

Abstract:

This paper draws upon the "Huangpu River's Float Pig Events" in Zhejiang and Shanghai and uses data from five investigations as sample to explore the problem of social credibility in public crisis in terms of major animal epidemic. The result shows that, on the premise of limited rationality, the government, producers and consumers tripartite game theory play an important role in social trust in public crisis in terms of major animal epidemic. The research finds that:the government, producers and consumers' behavior influence each other, and the government plays a pivotal and guiding role in public crisis events of major animal epidemic, however, customers stay in a subordinate position and they are heavily dependent on government's information to make decisions. This paper proposes a multi-party participation in crisis management and crisis conflict coordination mechanism to avoid social panic and the imbalance of market supply and demand which are caused by social incredibility.

Key words: public crisis, multi-player game, social trust, repairing strategies