声誉机制的信任基础:危机与重建

›› 2016, Vol. 28 ›› Issue (8): 225-237.

声誉机制的信任基础:危机与重建

雷宇

广东财经大学会计学院, 广州 510320

收稿日期:2015-03-25 出版日期:2016-08-28 发布日期:2016-09-24
作者简介:雷宇,广东财经大学会计学院副教授,博士
基金资助:
国家社会科学基金青年项目（13CGL053）；广东省自然科学基金自由申请项目（2015A030313627）；广东省高等学校优秀青年教师培养计划项目（Yq2013083）；全国会计科研课题（2015KJB031）。

Trust Foundation of Reputation Mechanism:Crisis and Reconstruction

Lei Yu

Accounting School, Guangdong University of Finance and Economics, Guangzhou 510320

Received:2015-03-25 Online:2016-08-28 Published:2016-09-24

摘要/Abstract

摘要：

针对近年来中国社会中的道德失范问题，声誉机制被认为是一种相对于道德机制和法律机制具有比较优势的重要治理机制。这种情况下，如何创造条件促进声誉机制发挥作用就十分重要。本文通过分析声誉机制的作用过程，发现公众信任是声誉机制有效运行的基础，并且指出负面事件频发可能会损害声誉机制的信任基础。在理论分析的基础上，本文以近年来中国乳制品负面事件和食品安全制度建设为研究对象，采用实证方法检验了声誉机制的信任基础所受到的损害，以及通过制度建设重建信任所面临的问题。检验结果表明，声誉机制的信任基础确实受损，在信任重建过程中公众对制度建设的信心也有所动摇，重建信任将是一个漫长的过程。本文首次提出并研究了声誉机制的信任基础问题，是对声誉机制理论的深化和发展；通过研究得出的启示和建议也有一定的现实意义。

关键词: 声誉机制, 信任, 公众, 制度建设

Abstract:

Reputation mechanism which has comparative advantages relative to the moral mechanism and legal mechanism is an important governance mechanism for the problem of moral anomie in the current society. As a result, how to create conditions for the reputation mechanism to play a role becomes very important. Through the analysis of reputation mechanism process, we find that public's trust is a foundation of reputation mechanism and this foundation could be destroyed by negative events which occurred frequently. Based on the dairy crisis and food safety institution construction in China recently, we provide evidence on the destruction of trust foundation of reputation mechanism using positive research methods, and confirm that reconstruction trust through the institution also face difficulties. This paper is the first to point out and study the problem of trust foundation of reputation mechanism, and develops the reputation mechanism theory. The implications and suggestions drawn from this study also have practical meanings.

Key words: reputation mechanism, trust, the public, institution construction

雷宇. 声誉机制的信任基础:危机与重建[J]. , 2016, 28(8): 225-237.

Lei Yu. Trust Foundation of Reputation Mechanism:Crisis and Reconstruction[J]. , 2016, 28(8): 225-237.

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