“利用－探索－备胎”三元战略行动框架：危机意识驱动的战略柔性构建研究

摘要/Abstract

摘要： 逆全球化格局下，如何构建战略柔性应对环境不确定性升级，是中国企业亟须解决的问题。本文通过纵向单案例研究，构建了环境不确定性升级趋势下危机意识驱动的战略柔性构建模型。研究发现：①危机意识是战略柔性的驱动因素，且具有动态性、演进性特征。②通过“利用-探索-备胎”三元战略行动框架创造实质选择权，是在危机意识驱动下企业实现战略柔性的中间机制。③“利用-探索-备胎”三元战略行动框架能够使中国企业更从容应对外部环境的极端变化。本文所构建的理论既是对战略柔性研究缺口的弥合，也是基于中国管理实践构建中国管理理论的大胆尝试。

关键词: 战略柔性, 实质选择权, 危机意识, 利用, 探索, 备胎

Abstract: In the anti-globalization background, Chinese enterprises are in urgent need of strategic flexibility to cope with the escalation of environmental uncertainties. Through a longitudinal case study, this paper constructs a strategic flexibility model driven by crisis awareness under the trend of environmental uncertainty escalation. The research findings are as follows: (1) Crisis awareness is the driver of strategic flexibility, and it is dynamic and evolutionary; (2) The “exploitation-exploration-backup” ternary strategic action framework of creating real options is an intermediate mechanism for enterprises to realize strategic flexibility driven by crisis awareness; (3) The “exploitation-exploration-backup” ternary strategic action framework enables Chinese enterprises to cope with the “extreme” environmental change more calmly. The theory constructed in this paper not only fills the gap in the existing research on strategic flexibility, but also tentatively constructs Chinese management theory based on Chinese management practice.

Key words: strategic flexibility, real options, crisis awareness, exploitation, exploration, backup

陈晓颖, 崔淼, 郭蓉娜. “利用－探索－备胎”三元战略行动框架：危机意识驱动的战略柔性构建研究[J]. 管理评论, 2026, 38(3): 276-288.

Chen Xiaoying, Cui Miao, Guo Rongna. “Exploitation-Exploration-Backup” Ternary Strategic Action Framework: Research on Strategic Flexibility Construction Driven by Crisis Awareness[J]. Management Review, 2026, 38(3): 276-288.

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