管理评论

管理评论 ›› 2025, Vol. 37 ›› Issue (9): 274-288.

• 案例研究 • 上一篇    

机会-资源一体化视角下传统制造企业数字化转型模式及演化路径研究

余维新1, 熊文明2, 顾新3, 朱卫未1   

  1. 1. 南京邮电大学管理学院, 南京 210003;
    2. 南京邮电大学社会与人口学院, 南京 210023;
    3. 四川大学商学院, 成都 610065
  • 收稿日期:2022-10-10 发布日期:2025-10-13
  • 作者简介:余维新，南京邮电大学管理学院副教授，硕士生导师，博士；熊文明（通讯作者），南京邮电大学社会与人口学院讲师，博士；顾新，四川大学商学院教授，博士生导师，博士；朱卫未，南京邮电大学管理学院教授，博士生导师，博士。
  • 基金资助:
    国家社会科学基金一般项目（24BGL010）。

Research on the Digital Transformation Models and Evolutionary Paths of Traditional Manufacturing Enterprises from the Perspective of Integrated Opportunities and Resources

Yu Weixin1, Xiong Wenming2, Gu Xin3, Zhu Weiwei1   

  1. 1. School of Management, Nanjing University of Posts and Telecommunications, Nanjing 210003;
    2. School of Sociology and Population Studies, Nanjing University of Posts and Telecommunications, Nanjing 210023;
    3. Business School, Sichuan University, Chengdu 610065
  • Received:2022-10-10 Published:2025-10-13

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摘要： 数字化转型是传统制造企业（TMEs）应对数字经济，实现高质量发展的必然选择。TMEs如何根据不同阶段面临的资源约束选择合适的数字化转型模式，目前还缺乏深入的分析框架。本文采用纵向单案例研究，基于机会-资源一体化视角解构TMEs数字化转型模式及其演化路径。研究发现：渠道、生产及商业模式转型阶段，TMEs面临外部、内部、合作资源约束，与之相匹配，存在平台嵌入式、流程渗透式、价值共生式三种数字化转型模式；在不同的转型模式下，TMEs依次采用平台依附、流程倒逼及数字伙伴协同战略，选择机会-资源外部、内部及共生一体化策略；基于不同模式的触发阈值，TMEs采取由嵌入到渗透再到共生的渐进性转型路径。本研究从战略层面阐述了TMEs数字化转型模式及演化的内在机理，为TMEs数字化转型模式的选择及转型路径的设计提供启示和借鉴。

关键词: 传统制造企业, 数字化转型, 转型模式, 演化路径, 资源约束

Abstract: Digital transformation is an inevitable choice for traditional manufacturing enterprises (TMEs) to cope with digital economy and achieve high quality development. At present, there is still a lack of systematic analysis framework on how TMEs choose the appropriate digital transformation modes according to the resource constraints in different stages. In this paper, longitudinal single case study method is adopted to deconstruct the digital transformation modes and evolution mechanism of TMEs from the perspective of integrated opportunities and resources. The main findings are as follows. In the stage of channel, production and business model digital transformation, TMEs face external, internal and cooperative resource constraints respectively. Corresponding to these constraints, there are three digital transformation modes: platform embedding, process infiltration, and value symbiosis. Under different transformation modes, TMEs adopt the platform attachment strategy, process inversion strategy and digital partner synergy strategy successively, and choose the external, internal and symbiotic integration of opportunities and resources. Based on the trigger thresholds of different modes, the gradual transformation path of TMEs from platform embedding to process infiltration, and then to value symbiosis is revealed. This study elucidates the mechanisms of TMEs’ digital transformation modes and their evolution from a strategic perspective, providing insights and guidance for TMEs to select their digital transformation modes and design their transformation pathways.

Key words: traditional manufacturing enterprises, digital transformation, transformation modes, transformation path, resource constraint