管理评论

管理评论 ›› 2025, Vol. 37 ›› Issue (7): 275-288.

• 案例研究 • 上一篇    

面向“一带一路”企业技术标准联盟的价值共创路径研究——以海尔生态圈为例

曹鑫1,2, 刘瑶2, 周青1,2, 刘人怀2   

  1. 1. 杭州电子科技大学数据科学与智能决策实验中心, 杭州 310018;
    2. 杭州电子科技大学管理学院, 杭州 310018
  • 收稿日期:2024-05-06 发布日期:2025-07-30
  • 作者简介:曹鑫，杭州电子科技大学管理学院特聘副教授，硕士生导师，博士;刘瑶，杭州电子科技大学管理学院博士研究生;周青（通讯作者），杭州电子科技大学管理学院教授，博士生导师，博士;刘人怀，中国工程院院士、杭州电子科技大学管理学院教授，博士生导师，博士。
  • 基金资助:
    国家社会科学基金重大项目（24&ZD283）；国家自然科学基金重点项目（71932005）；国家自然科学基金青年项目（72302071）；浙江省高校重大人文社科攻关计划项目（2023QN001）。

Research on the Value Co-creation Path of the “Belt and Road” Enterprise Technology Standards Alliance: The Case of Haier Ecosystem

Cao Xin1,2, Liu Yao2, Zhou Qing1,2, Liu Renhuai2   

  1. 1. Experimental Center of Data Science and Intelligent Decision-Making, Hangzhou Dianzi University, Hangzhou 310018;
    2. School of Management, Hangzhou Dianzi University, Hangzhou 310018
  • Received:2024-05-06 Published:2025-07-30

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摘要： 面向“一带一路”企业技术标准联盟作为企业“走出去”的新型组织形式，联盟主体价值共创成为提升竞争优势的重要手段。本文对海尔生态圈进行纵向案例分析，研究发现：第一，联盟价值共创呈现“链群整合—网络协同—生态赋能”演化路径，通过“集聚—优化—重构”资源整合与“互补—交互—开放”互动合作，链接产业链上下游资源、协同多链融合关系网络和构建跨领域价值生态，推动联盟技术标准和标准产品跃迁。第二，联盟价值共创过程具有“共商共建共享”行为机制，联盟主体共商达成技术标准共识，提高技术创新能力；联盟整体共建实现技术标准互通，促进技术成果转化；联盟生态共享提高技术标准价值，推动技术引领赋能，进而实现主体价值共创与联盟可持续发展。第三，面向“一带一路”企业技术标准联盟价值共创过程具有适配性、协同性与跃迁性的特征。本文明晰了面向“一带一路”企业技术标准联盟属性特征，探讨了联盟价值共创演化路径与行为机制，不仅丰富了企业技术标准联盟理论的内涵，拓展了联盟价值共创过程研究与应用边界，也为企业提升技术标准化能力和国际竞争优势提供了实践启示。

关键词: “一带一路”, 企业技术标准联盟, 价值共创, 技术标准, 竞争优势

Abstract: BRTSA as a new form of organization for enterprises to go overseas in a group, the value co-creation of alliance subjects has become an important means to enhance competitive advantage. In this paper, a longitudinal case study of the Haier ecosystem reveals the following results. Firstly, BRTSA value co-creation presents an evolutionary path of “chain integration-network synergy-ecological empowerment”, through the resource integration of “aggregation-optimization-reconstruction” and the interactive cooperation of “complementarity-interaction-openness”. It links upstream and downstream resources of the industry chain, synergizes multi-chain integration relationship network and builds cross-domain value ecology, which promotes the leap of alliance technology standards and standard products. Secondly, BRTSA value co-creation has an inherent mechanism of joint construction and sharing. The main body of the alliance reaches consensus on technical standards and improves technical innovation capability; the alliance as a whole builds technical standards and promotes the transformation of technical achievements; the alliance eco-sharing boosts the value-addedness of technical standards and strengthens the empowerment of technological leadership, thus realizing the value symbiosis of the main body and the sustainable development of the alliance. Thirdly, compared with the traditional enterprise technology standard alliance, BRTSA has the new features of adaptability, synergy and leapfrogging. This paper clarifies the attribute characteristics of BRTSA, constructs the alliance value co-creation path process model and internal mechanism, which not only enriches the theoretical connotation and extension of the enterprise technical standard alliance, and deepens the alliance value co-creation process research and application situation, but also provides practical inspiration for enterprises to enhance technical standardization capability and international competitive advantage.

Key words: “the Belt and Road”, enterprise technology standards alliance, value co-creation, technology standards, competitive advantages