基于消费者感知视角的企业数字责任：结构维度、量表开发与检验

摘要/Abstract

摘要： 数字化转型已是大势所趋，但随之产生的企业数字责任缺失问题亦日益凸显。尽管对企业数字责任的研究文献已逐渐显现，但目前系统性、实证化的研究仍较为匮乏，且迄今尚未形成企业数字责任测量量表。基于此，本文在系统梳理现有文献的基础上，结合访谈法、扎根理论和规范的量表开发技术，构建、验证了企业数字责任感知维度模型，并遵循科学规范的实证步骤开发了测量量表。研究结论表明，消费者感知的企业数字责任共包含6个维度：透明度、数据隐私保护、数字产品质量、数字补救制度、教育培训、数字公平，可通过24个题项对这些维度进行测量。本研究不仅突出了企业数字责任作为单独概念提出的必要性，也为后续该领域的实证研究奠定了工具基础，推动了该领域研究的实证进程。

关键词: 企业数字责任, 量表开发, 混合方法研究, 消费者感知

Abstract: Digital transformation has become an irresistible trend. However, the lack of corporate digital responsibility that has emerged along with it has become an increasingly prominent problem. Although the research literature on corporate digital responsibility has gradually emerged, currently, systematic and empirical research is still relatively scarce, and a measurement scale for corporate digital responsibility has not yet been developed. Based on this, on the basis of systematically combing through the existing literature, this paper combines the interview method, grounded theory, and standardized scale development techniques to construct and validate a perception dimension model of corporate digital responsibility and develops a measurement scale following scientific and standardized empirical steps. The research conclusions show that the corporate digital responsibility perceived by consumers contains a total of six dimensions:transparency, data privacy protection, digital product quality, digital remedy system, education and training, and digital fairness, and these dimensions can be measured through 24 items. This research not only highlights the necessity of putting forward corporate digital responsibility as a separate concept but also lays a tool foundation for the subsequent empirical research in this field and promotes the empirical process of research in this field.

Key words: corporate digital responsibility, scale development, mixed methods research, consumer perception

杨萍, 彭正银, 纪春礼. 基于消费者感知视角的企业数字责任：结构维度、量表开发与检验[J]. 管理评论, 2025, 37(5): 145-156.

Yang Ping, Peng Zhengyin, Ji Chunli. Corporate Digital Responsibility Based on Consumer Perception Perspective: Construct Dimensions, Scale Development and Validation[J]. Management Review, 2025, 37(5): 145-156.

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