›› 2015, Vol. 27 ›› Issue (9): 108-119.

• 市场营销 • 上一篇    下一篇

互补性资产视角下的电动汽车企业生态位评价研究

宋燕飞, 邵鲁宁, 尤建新   

  1. 同济大学经济与管理学院, 上海 200092
  • 收稿日期:2013-09-18 出版日期:2015-09-30 发布日期:2015-09-29
  • 作者简介:宋燕飞,同济大学经济与管理学院博士研究生;邵鲁宁,同济大学经济与管理学院讲师,博士;尤建新,同济大学经济与管理学院教授,博士生导师,博士。
  • 基金资助:

    上海市科技发展基金软科学研究重点项目(14692180900)。

Electric Vehicle Enterprise Niche Evaluation Research in the Complementary Assets Perspective

Song Yanfei, Shao Luning, You Jianxin   

  1. School of Economics and Management, Tongji University, Shanghai 200092
  • Received:2013-09-18 Online:2015-09-30 Published:2015-09-29

摘要:

本文在评述国内外有关互补性资产和企业生态位研究成果的基础上,根据电动汽车产业发展的行业背景和企业特点,基于互补性资产的视角切入,从需求满足能力、资本资源、研发支撑能力三个方面来设计电动汽车企业生态位指标评价体系,并选取我国14家电动汽车企业,通过突变级数法进行实证分析。研究发现:电动汽车企业生态位与企业净资产和销售收入基本具有一致性;政府补贴等制度性资源是电动汽车企业生态位中的关键互补性资产,对我国电动汽车产品的推广和扩散具有重要影响。

关键词: 电动汽车产业, 互补性资产, 企业生态位, 生态位评价, 突变级数法

Abstract:

According to the background of industry development and the characteristics of the electric vehicle enterprises, this paper summarizes three electric vehicle enterprise niche factors: need factors, resource factors, and R&D factors from the perspective of complementary assets and constructs ecological niche evaluation model of electric vehicle industry. Through the empirical analysis to China new energy automotive manufacturing listed companies using the catastrophe progression method, the results indicate that enterprises niche of electric vehicle is basically consistent with the net assets and sales revenue of enterprises; the support resources factors such as the policy and financial support from government are the key complementary assets of electric vehicle enterprise niche and have an important influence on the development of electric vehicle products.

Key words: electric vehicle industry, complementary assets, enterprises niche, niche evaluation, catastrophe progression method