大数据能力、商业模式与物流企业创新绩效:基于系统动力学的仿真分析

摘要/Abstract

摘要： 本文依据资源基础观和商业模式理论,构建了大数据能力、商业模式与物流企业创新绩效的系统动力学模型,并通过仿真模拟和敏感性分析揭示了大数据能力对物流企业创新绩效的影响机理。研究结果表明:大数据能力可以直接正向作用于物流企业创新绩效,且大数据基础设施能力对创新绩效的作用效果最显著;大数据能力也可以通过商业模式间接影响物流企业创新绩效,其中构成商业模式的市场定位、经营过程和利润模式三个要素分别对市场增长率、企业留存收益和客户数量的变化最敏感。另外,大数据能力通过商业模式间接影响企业创新绩效的效果相较于其直接作用于创新绩效的效果更明显。本研究从动态角度明晰了大数据能力、商业模式和创新绩效之间的多重反馈关系,揭示了它们之间的作用机制,为物流企业提升创新绩效提供了理论指导和决策依据。

关键词: 大数据能力, 创新绩效, 商业模式, 系统动力学, 敏感性分析

Abstract: Based on the resource base concept and business model theory, this paper constructs a systematic dynamic model of big data capability, business model and innovation performance of logistics enterprises.Through simulation and sensitivity analysis, this paper reveals the mechanism of how big data capability influences the innovation performance of logistics enterprises. The results show that big data capabilities can directly and positively affect the innovation performance of logistics enterprises, and the effect of big data infrastructure capabilities on innovation performance is the most significant. Big data capabilities can also indirectly affect the innovation performance of logistics enterprises through business model, of which three key elements:market positioning, business process and profit model, are most sensitive to changes in market growth rate, enterprise retained earnings and customer number, respectively. In addition, the effect of big data capabilities indirectly affecting the innovation performance of enterprises through business models is more obvious than the effect of directly affecting innovation performance. This study clarifies the multiple feedback relationships among big data capabilities, business models and innovation performance from a dynamic perspective, reveals the mechanism of how they act on each other, and provides theoretical guidance and decision-making basis for logistics enterprises to improve innovation performance.

Key words: big data capability, innovation performance, business model, system dynamics, sensitivity analysis

张欢, 高华. 大数据能力、商业模式与物流企业创新绩效:基于系统动力学的仿真分析[J]. 管理评论, 2024, 36(8): 93-104.

Zhang Huan, Gao Hua. Big Data Capability, Business Model and Innovative Performance of Logistics Enterprises: Based on the Simulation Analysis of System Dynamics[J]. Management Review, 2024, 36(8): 93-104.

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