媒体关注对重污染企业绿色技术创新的影响机制——基于政府环境规制与公众参与的中介效应

摘要/Abstract

摘要： 针对媒体关注对重污染企业绿色技术创新的影响机制问题，构建相关理论模型，并采用2012—2019年A股上市重污染企业数据进行实证研究。结果表明，以环境污染报道为指标衡量的媒体关注对重污染企业绿色技术创新的促进效果显著。政府环境规制在媒体关注与企业绿色技术创新之间起中介作用。具体而言，市场激励型规制在媒体关注与绿色技术创新之间起部分中介作用，命令控制型规制起完全中介作用；媒体关注还会通过提高公众参与力度推动企业绿色技术创新。因此，应完善媒体关注的环境治理功能，发挥媒体舆论的监督作用及声誉机制，构建政府、企业、公众、媒体多元共治的环境治理体系，共同推动重污染企业及相关企业绿色技术创新。

关键词: 媒体关注, 重污染企业, 政府环境规制, 公众参与, 绿色技术创新

Abstract: To find out the mechanism of how media coverage influences high-polluting enterprises' green technology innovation, this paper establishes a theoretical model of the relationship among media coverage, government environmental regulations, public participation and enterprises' green technology innovation, and uses the data of high-polluting listed enterprises from 2012 to 2019 to conduct an empirical research. The results indicate that media coverage measured by reports on environmental pollution plays a significant part in promoting green technological innovation of enterprises. The government environmental regulations play an intermediary role between media coverage and corporate green technological innovation. Specifically, market-incentive instruments play a partial intermediary role between media coverage and enterprises' green technological innovation; command-control instruments play a complete intermediary role. Media coverage will also promote enterprises' green technological innovation by influencing public participation. Therefore, it is necessary to improve the environmental governance function of media coverage, give play to the role of media supervision and reputation mechanisms, and establish an environmental governance system featuring multiple co-governance by the government, enterprises, the public and media, so as to jointly promote the green technology innovation of high-polluting and related enterprises.

Key words: media coverage, high-polluting enterprises, government environmental regulation, public participation, green technology innovation

陈运平, 刘燕. 媒体关注对重污染企业绿色技术创新的影响机制——基于政府环境规制与公众参与的中介效应[J]. 管理评论, 2023, 35(6): 111-122.

Chen Yunping, Liu Yan. The Mechanism of How Media Coverage Influences High-polluting Enterprises' Green Technology Innovation——Based on the Mediating Effect of Government Environmental Regulation and Public Participation[J]. Management Review, 2023, 35(6): 111-122.

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