疫情危机的环境动态性背景下大数据能力如何提升中小企业绩效——商业模式创新的中介作用

摘要/Abstract

摘要： “数字中国”战略背景下,大数据正在成为企业高质量发展的重要引擎。疫情危机加速了数字化的发展进程,同时也将商业模式创新提升到新的战略高度。现有文献从多个方面聚焦商业模式创新的驱动效应,但较少关注大数据能力视角的影响,且针对中小企业大数据能力与企业绩效作用过程的研究也十分有限。文章以山东省209家中小企业的问卷调查数据为样本,探讨外部疫情危机的环境动态性背景下,内部大数据能力对中小企业商业模式创新及绩效的影响。结果显示,中小企业大数据资源获取能力、分析整合能力、应用能力均有利于绩效的提升;商业模式创新发挥了部分中介作用,但在大数据资源获取能力与企业绩效的关系中中介作用不显著。疫情危机的环境动态性既是大数据资源获取能力的重要启动条件,也在大数据分析整合能力与商业模式创新的关系中起到正向调节作用,但对大数据应用能力与商业模式创新的调节作用不显著。研究结论对中小企业培育大数据能力、开展商业模式创新具有重要借鉴意义。

关键词: 大数据能力, 商业模式创新, 中小企业绩效, 疫情危机的环境动态性

Abstract: Under the background of the “Digital China” strategy, big data is becoming an important engine for high-quality development of enterprises. The epidemic crisis has accelerated the development process of digitalization, and at the same time, it has also promoted business model innovation to a new strategic height. Existing literatures focus on the driving effect of business model innovation from multiple aspects, but pay little attention to the impact of the big data capability. And researches on the process of SMEs’ big data capability and corporate performance are also very limited. Based on a sample of 209 small and medium-sized enterprises (SMEs), this paper explores the impact of big data capability on SMEs’ business model innovation and performance in the context of environmental dynamics of the epidemic crisis. The results show that SMEs’ big data resource acquisition capability, big data analysis and integration capability and big data application capability can all be conducive to the improvement of their performance. The business model innovation partially plays a mediating role, but the mediating role is not significant in the relationship between big data resource acquisition capability and enterprise performance. The environmental dynamics of the epidemic crisis is not only an important starting condition for big data resource acquisition capability, but also plays a positive moderating role on the relationship between big data integration capability and business model innovation. However, the moderating effect on big data application capability and business model innovation is not significant. The research conclusions have important reference significance for SMEs to cultivate big data capability and carry out business model innovation.

Key words: big data capability, business model innovation, SME performance, environmental dynamics of the epidemic crisis

陈泽文, 许秀梅. 疫情危机的环境动态性背景下大数据能力如何提升中小企业绩效——商业模式创新的中介作用[J]. 管理评论, 2023, 35(1): 134-145.

Chen Zewen, Xu Xiumei. How the Big Data Capability Improves the Performance of Small and Medium-sized Enterprises under the Context of Environmental Dynamics of the Epidemic Crisis——The Mediating Role of Business Model Innovation[J]. Management Review, 2023, 35(1): 134-145.

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