网络密度、高管注意力配置与制造企业服务创新：知识基础的调节作用

管理评论 ›› 2022, Vol. 34 ›› Issue (10): 158-169.

网络密度、高管注意力配置与制造企业服务创新：知识基础的调节作用

于飞¹, 袁胜军¹, 胡泽民², 周学林³

1. 桂林电子科技大学商学院, 桂林 541004;
2. 桂林航天工业学院管理学院, 桂林 541004;
3. 桂林电子科技大学教务科, 桂林 541004

收稿日期:2020-01-03 出版日期:2022-10-28 发布日期:2022-11-24
通讯作者: 胡泽民,桂林航天工业学院管理学院教授,博士生导师,博士;周学林,桂林电子科技大学教务科讲师,硕士
作者简介:于飞,桂林电子科技大学商学院教授,硕士生导师,博士;袁胜军,桂林电子科技大学商学院教授,博士;胡泽民,桂林航天工业学院管理学院教授,博士生导师,博士;周学林,桂林电子科技大学教务科讲师,硕士。
基金资助:
国家自然科学基金项目(72162010;72074058);广西自然科学基金项目(2018GXNSFAA281304;2019JJA180066);“广西八桂学者”专项经费资助项目“服务管理研究”(2019,79号)。

Network Density, Attention Allocation of TM and Manufacturing Firms’ Service Innovation: The Moderating Effect of Knowledge Base

Yu Fei¹, Yuan Shengjun¹, Hu Zemin², Zhou Xuelin³

1. Business School, Guilin University of Electronic Technology, Guilin 541004;
2. Management School, Guilin University of Aerospace Technology, Guilin 541004;
3. Guilin University of Electronic Technology, Guilin 541004

Received:2020-01-03 Online:2022-10-28 Published:2022-11-24

摘要/Abstract

摘要： 本文整合社会网络、注意力基础观和知识管理理论,通过对282家制造企业进行问卷调查,采用多元回归分析方法,探讨了网络密度和高管注意力配置的交互匹配对制造企业服务创新的影响机制,以及知识基础在其中的调节作用。研究发现,在高密度网络中,相对于注意力分散策略,采用注意力聚集策略更有利于制造企业服务创新;而在低密度网络中,相对于注意力聚集策略,采用注意力分散策略更有利于制造企业服务创新。多样化知识基础强化了高密度网络和注意力聚集策略的组合对制造企业服务创新的影响,专业化知识基础强化了低密度网络和注意力分散策略的组合对制造企业服务创新的影响。本文有助于识别制造企业服务创新的最优内外部知识配置、注意力配置和网络配置,为提升我国制造企业服务创新效果提供理论参考。

关键词: 网络密度, 高管注意力配置, 知识基础, 制造企业服务创新

Abstract: This paper, by a questionnaire survey of 282 manufacturing firms and a multiple regression analysis, studies the impact of interaction effect of inter-organizational network density and attention allocation of TM (top managers) on firms’ service innovation, and the moderating effect of knowledge base on the relationship between them based on attention-based view, social network theory and knowledge management theory. Our findings reveal that in high-density inter-organizational networks, the focused attention of TM has a stronger positive effect on firms’ service innovation than what the divided attention of TM does, while in low-density inter-organizational networks, the divided attention of TM has a stronger positive effect on firms’ service innovation than what the focused attention of TM does. Firms’ diversified knowledge base enhances the interaction effect of high-density inter-organizational networks and the focused attention of TM on firms’ service innovation. Firms’ specialized knowledge base enhances the interaction effect of low-density interorganizational networks and the divided attention of TM on firms’ service innovation. The above results can reveal the optimal internal and external knowledge allocation, attention allocation of TM and network configuration about firms’ service innovation, and provide a theoretical reference for improving the effect of firms’ service innovation.

Key words: network density, attention allocation of TM, knowledge base, manufacturing firms’ service innovation

于飞, 袁胜军, 胡泽民, 周学林. 网络密度、高管注意力配置与制造企业服务创新：知识基础的调节作用[J]. 管理评论, 2022, 34(10): 158-169.

Yu Fei, Yuan Shengjun, Hu Zemin, Zhou Xuelin. Network Density, Attention Allocation of TM and Manufacturing Firms’ Service Innovation: The Moderating Effect of Knowledge Base[J]. Management Review, 2022, 34(10): 158-169.

参考文献

[1] Kastalli I. V., Looy B. V. Servitization:Disentangling the Impact of Service Business Model Innovation on Manufacturing Firm Performance[J]. Journal of Operations Management, 2013,31(7):169-180;
[2] Baines T. Exploring Service Innovation and the Servitization of the Manufacturing Firm[J]. Research Technology Management, 2015,58(5):9-11;
[3] 王琳,郑月龙,闫志伟. 知识服务机构联结多样化与制造企业服务创新[J]. 科学学研究, 2018,36(7):1306-1313;
[4] Granovetter M. Economic Action and Social Structure:The Problem of Embeddedness[J]. American Journal of Sociology, 1985, 91(3):481-510;
[5] Wagner S., Hoisl K., Thoma G. Overcoming Localization of Knowledge-The Role of Professional Service Firms[J]. Strategic Management Journal, 2014,35(11):1671-1688;
[6] Granovetter M. Problems of Explanation in Economic Sociology, Network and Organization:Structure, form and Action[M]. Boston:HBS Press, 1992;
[7] Burt R. S. Reinforced Structural Holes[J]. Social Networks, 2015,43(4):149-161;
[8] Hansen M. T., Podolny J. M., Pfeffer J. So Many Ties, So Little Time:A Ttask Contingency Perspective on Corporate Social Capital[J]. Research in the Sociology of Organization, 2001,18(3):21-57;
[9] Smith E. B., Menon T., Thompson L. Status Differences in the Cognitive Activation of Social Networks[J]. Organization Science, 2012,23(1):67-82;
[10] Ocasio W. Towards an Attention-Based View of the Firm[J]. Strategic Management Journal, 1997,18(S1):187-206;
[11] 于飞,蔡翔,董亮. 研发模式对企业创新绩效的影响——知识基础的调节作用[J]. 管理科学, 2017,30(3):97-109;
[12] Macher J. T., Boerner C. Technological Development at the Boundaries of the Firm:A Knowledge-Based Examination in Drug Development[J]. Strategic Management Journal, 2012,33(9):1016-1036;
[13] 徐露允,曾德明,张运生. 知识网络密度与双元创新绩效关系研究——基于知识基础多元度的调节效应[J]. 研究与发展管理, 2018,30(1):72-80;
[14] Raddats C., Burton J., Ashman R. Resource Configurations for Services Success in Manufacturing Companies[J]. Journal of Service Management, 2015,26(1):97-116;
[15] Borgatti S. P., Foster P. C. The Network Paradigm in Organizational Research:A Review and Typology[J]. Journal of Management, 2003,29(6):991-1013;
[16] Wang C. L., Rodan S., Fruin M. Knowledge Networks, Collaboration Networks, and Exploratory Innovation[J]. Academy of Management Journal, 2014,57(2):484-514;
[17] Ahuja G. Collaboration Networks, Structural Holes, and Innovation:A Longitudinal Study[J]. Administrative Science Quarterly, 2000,45(3):425-455;
[18] Burt R. S. Structural Holes and Good Idea[J]. American Journal of Sociology, 2004,110(2):349-399;
[19] Gilsing V., Nooteboom B., Vanhaverbeke W. Network Embeddedness and the Exploration of Novel Technologies:Technological Distance, between Centrality and Density[J]. Research Policy, 2008,37(10):1717-1731;
[20] 王琳,魏江,饶扬德,等. 知识密集服务关系嵌入与制造企业服务创新:探索性学习的中介作用和技术能力的调节作用[J]. 研究与发展管理, 2017,29(1):106-115;
[21] Ocasio W. Attention to Attention[J]. Organization Science, 2011,22(5):1286-1296;
[22] Haas M. R., Criscuolo P., George G. Which Problem to Solve? Online Knowledge Sharing and Attention Allocation in Organizations[J]. Academy of Management Journal, 2015,58(3):680-711;
[23] Xu S. Balancing the Two Knowledge Dimensions in Innovation Efforts:An Empirical Examination among Pharmaceutical Firms[J]. Journal of Product Innovation Management, 2014,32(4):610-621;
[24] Turner S. F., Bettis R. A., Burton R. M. Exploring Depth versus Breadth in Knowledge Management Strategies[J]. Computational and Mathematical Organization Theory, 2002,8(1):49-73;
[25] Carnabuci G., Operti E. Where do Firms' Recombinant Capabilities Come from? Intra-organizational Networks, Knowledge, and Firms' Ability to Innovate by Technological Recombination[J]. Strategic Management Journal, 2013,34(13):1591-1613;
[26] Quintana-Garcia C., Benavides-Velasco C. A. Innovative Competence, Exploration and Exploitation:The Influence of Technological Diversification[J]. Research Policy, 2008,37(3):492-507;
[27] Mina A., Bascavusoglu-moreau E., Hughes A. Open Service Innovation and the Firm's Search for External Knowledge[J]. Research Policy, 2014,43(5):853-866;
[28] Shearmur R., Doloreux D. Innovation and Knowledge-intensive Business Service:The Contribution of Knowledge-intensive Business Service to Innovation in Manufacturing Establishments[J]. Economics of Innovation and New Technology, 2013,22(8):751-774;
[29] Afuah A. Are Network Effects Really all about Size? The Role of Structure and Conduct[J]. Strategic Management Journal, 2013,34(3):257-273;
[30] Visnjic K. I., Van l. B., Neely A. Steering Manufacturing Firms towards Service Business Model Innovation[J]. California Management Review, 2013,56(1):100-123;
[31] 王琳,魏江. 知识密集服务嵌入、跨界搜索与制造企业服务创新关系研究[J]. 科技进步与对策, 2017,34(16):48-55;
[32] 吴汉贤,邝国良. 企业网络结构对产业集群竞争力的影响分析——基于网络密度[J]. 科技管理研究, 2010,30(14):154-157;
[33] Hansen M. T. The Search-transfer Problem:The Role of Weak Ties in Sharing Knowledge across Organization Subunits[J]. Administrative Science Quarterly, 1999,44(1):82-111;
[34] Huikkola T., Marko K., Rabetino R. Resource Realignment in Servitization[J]. Research Technology Management, 2016,59(4):30-39;
[35] Bonner J. M., Orville C., Walker J. R. Selecting Influential Business-to-Business Customers in New Product Development:Relational Embeddedness and Knowledge Heterogeneity Considerations[J]. Journal of Product Innovation Management, 2004,21(3):155-169;
[36] 曾德明,文金艳. 协作研发网络中心度、知识距离对企业二元式创新的影响[J]. 管理学报, 2015,12(10):1479-1486;
[37] Wu J., Wang Y., Li S. Search Depth, Knowledge Characteristics, and Innovation Performance[J]. Journal of Chinese Management, 2014,1(1):1-15;
[38] Jayaram J., Pathak S. A Holistic View of Knowledge Integration in Collaborative Supply Chains[J]. International Journal of Production Research, 2013,51(7):1958-1972;
[39] Jansen J. P., Van Den B. F. A., Volberda H. W. Exploratory Innovation, Exploitative Innovation, and Performance:Effects of Organizational Antecedents and Environmental Moderators[J]. Management Science, 2006,52(11):1661-1674;
[40] Penttinen E., Palmer J. Improving Firm Positioning through Enhanced Offerings and Buyer-Seller Relationships[J]. Industrial Marketing Management, 2007,36(5):552-564;
[41] Oliva R., Kallenberg R. Managing the Transition from Products to Services[J]. International Journal of Service Industry Management, 2003,14(2):160-172;
[42] Reagans R., McEvily B. Network Structure and Knowledge Science Transfer:The Effects of Cohesion and Range[J]. Administrative Science Quarterly, 2003,48(2):240-267;
[43] 朱亚丽,孙元,狄瑞波. 网络特性、知识缄默性对企业间知识转移效果的影响:基于网络特性调节效应的实证分析[J]. 科研管理, 2012,33(9):108-115;
[44] Fiske S. T., Taylor S. Social Cognition:From Brains to Culture[M]. California:Thousand Oaks, 2013;
[45] 刘岩,蔡虹,向希尧. 企业技术知识基础多元度对技术合作的影响——技术创新能力的中介作用[J]. 系统管理学报, 2016,25(2):203-210;
[46] Podsakoff P., Mackenzie S. B., Lee J. Y. Common Method Variance in Behavioral Research:A Critical Review of the Literature and Recommended Remedies[J]. Journal of Applied Psychology, 2003,88(5):879-903;
[47] Zhou J., Shin S. J., Brass D. J., et al. Social Networks, Personal Values, and Creativity:Evidence for Curvilinear and Interaction Effects[J]. Journal of Applied Psychology, 2014,94(6):1544-1552;
[48] Hsu H. Y., Liu F. H., Tsou H. T., et al. Openness of Technology Adoption, Top Management Support and Service Innovation:A Social Innovation Perspective[J]. The Journal of Business and Industrial Marketing, 2019,34(3):575-590;
[49] 肖挺. 高管团队特征、制造企业服务创新与绩效[J]. 科研管理, 2016,37(11):142-149;
[50] Vanessa R. Service Innovations in Cloud Computing:A Study of Top Management Leadership, Absorptive Capacity, Government Support, and Learning Orientation[J]. Journal of the Knowledge Economy, 2016,7(4):935-946;
[51] 张明,蓝海林,陈伟宏. 企业注意力基础观研究综述——知识基础、理论演化与研究前沿[J]. 经济管理, 2018,40(9):189-208