管理评论 ›› 2022, Vol. 34 ›› Issue (10): 67-78.

• 经济与金融管理 • 上一篇    下一篇

媒体报道与商业银行盈余管理

张志伟1, 张大永2, 姬强3,4, 孙晓蕾3,4   

  1. 1. 南京航空航天大学经济与管理学院, 南京 211106;
    2. 西南财经大学经济与管理研究院, 成都 611130;
    3. 中国科学院科技战略咨询研究院, 北京 100190;
    4. 中国科学院大学公共政策与管理学院, 北京 100049
  • 收稿日期:2019-12-27 出版日期:2022-10-28 发布日期:2022-11-24
  • 通讯作者: 孙晓蕾,中国科学院科技战略咨询研究院、中国科学院大学公共政策与管理学院研究员,硕士生导师,博士。
  • 作者简介:张志伟,南京航空航天大学经济与管理学院讲师,硕士生导师,博士;张大永,西南财经大学经济与管理研究院教授,博士生导师,博士;姬强,中国科学院科技战略咨询研究院、中国科学院大学公共政策与管理学院研究员,硕士生导师,博士;孙晓蕾,中国科学院科技战略咨询研究院、中国科学院大学公共政策与管理学院研究员,硕士生导师,博士。
  • 基金资助:
    国家自然科学基金项目(71974159;71974181;71771206)。

Media Coverage and Earnings Management of Commercial Banks

Zhang Zhiwei1, Zhang Dayong2, Ji Qiang3,4, Sun Xiaolei3,4   

  1. 1. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106;
    2. Research Institute of Economics and Management, Southwestern University of Finance and Economics, Chengdu 611130;
    3. Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190;
    4. School of PublicPolicy and Management, University of Chinese Academy of Sciences, Beijing 100049
  • Received:2019-12-27 Online:2022-10-28 Published:2022-11-24

摘要: 本文从贷款损失准备角度出发,分析媒体报道对中国商业银行盈余管理的影响。研究结果表明,媒体报道程度越高的商业银行,其盈余管理程度就越低。实证结果支持媒体报道能够发挥“有效监督”作用;相对于市场导向型媒体,政策导向型媒体对商业银行盈余管理的影响更大;另外,媒体报道对商业银行盈余管理的影响在非国有属性银行、非上市银行中更为突出,这表明媒体报道通过公共治理和信息传播两种机制来影响商业银行盈余管理。本研究对监管当局的政策制定和商业银行盈余质量提升具有重要现实指导意义。

关键词: 媒体报道, 盈余管理, 贷款损失准备

Abstract: From the perspective of loan loss provision, this study examines the impact of media coverage on earnings management of commercial banks in China. The results show that the higher the degree of media coverage, the lower the degree of earnings management of commercial banks. The empirical results prove that media coverage can play an “effective supervisory” role. At the same time, it is also found that policy-oriented media has a greater impact on the earnings management of commercial banks than market-oriented media. In addition, the impact of media reports on the earnings management of commercial banks is more prominent among non-state-owned banks and non-listed banks. This shows that media reports influence commercial banks’ earnings management through two ways: public governance and information dissemination. This research has important practical guiding significance for the regulatory authorities to formulate policies and promote the improvement of commercial banks’ earnings quality.

Key words: media coverage, earnings management, loan loss provision