拥挤的空间，挤压的时间——竞争思维模式的中介作用和经济流动性感知的调节作用

摘要/Abstract

摘要： 社会拥挤和时间稀缺感是当前社会两大普遍问题，目前尚欠缺对两者因果关系的研究。基于隐喻理论和社会拥挤的新近研究，通过四个实验探讨社会拥挤对时间稀缺感的影响。研究结果表明，社会拥挤增强消费者的时间稀缺感，即“拥挤的空间，挤压的时间”效应；消费者的竞争思维模式在该效应中发挥中介作用，经济流动性感知对该效应起调节作用。此外，进一步探究了该效应引起的系列行为结果。本文拓宽了隐喻理论的应用范围，丰富了社会拥挤的消费者认知研究。

关键词: 社会拥挤, 时间稀缺感, 竞争思维模式, 隐喻理论

Abstract: Social crowding and time scarcity are two common phenomena in the current society, while there is a lack of research exploring the relationship between these two phenomena. Based on metaphor theory and crowding research, this paper examines the influence of social crowding on time scarcity through four experimental studies. The results indicate that social crowding induces time scarcity. That is, the “constrained physical space constrains time availability” effect. The effect is moderated by consumers’ perceived economic mobility and mediated by competitive mindset. Furthermore, the subsequent series behavior of the effect is fully explored as well. The present paper expands the application scope of metaphor theory, and enriches consumer cognition of social crowding research.

Key words: social crowding, time scarcity, competitive mindset, metaphor theory

郭青青, 王良燕, 韩冰. 拥挤的空间，挤压的时间——竞争思维模式的中介作用和经济流动性感知的调节作用[J]. 管理评论, 2022, 34(2): 192-202.

Guo Qingqing, Wang Liangyan, Han Bin. Constrained Physical Space Constrains Time Availability:The Mediation of Competitive Mindset and the Moderation of Perceived Economic Mobility[J]. Management Review, 2022, 34(2): 192-202.

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