管理评论

管理评论 ›› 2021, Vol. 33 ›› Issue (9): 128-142.

• 电子商务与信息管理 • 上一篇    下一篇

区块链技术背景下假房源治理主体博弈及仿真分析

刘桂海1,2, 崔福龙1, 梅国平3, 徐斌4, 刘章生1   

  1. 1. 江西师范大学城市建设学院, 南昌 330022;
    2. 江西师范大学马克思主义学院, 南昌 330022;
    3. 江西师范大学江西经济发展研究院, 南昌 330022;
    4. 江西财经大学协同创新中心, 南昌 330013
  • 收稿日期:2020-03-14 出版日期:2021-09-28 发布日期:2021-10-09
  • 通讯作者: 梅国平(通讯作者),江西师范大学江西经济发展研究院教授,博士生导师
  • 作者简介:刘桂海,江西师范大学城市建设学院讲师,马克思主义学院博士研究生;崔福龙,江西师范大学城市建设学院硕士研究生;徐斌,江西财经大学协同创新中心主任,教授,博士生导师;刘章生,江西师范大学城市建设学院副教授,博士。
  • 基金资助:
    江西省教育厅科学技术研究一般项目（GJJ191696）；国家社会科学基金重大招标项目（20&ZD068）；国家自然科学基金项目（71963016）；江西省高校人文社会科学青年项目（JC19225）。

Game and Simulation Analysis of the Governance Entity of Fake Housing with the Application of Blockchain Technology

Liu Guihai1,2, Cui Fulong1, Mei Guoping3, Xu Bin4, Liu Zhangsheng1   

  1. 1. College of City Construction, Jiangxi Normal University, Nanchang 330022;
    2. College of Marxism, Jiangxi Normal University, Nanchang 330022;
    3. Institute of Economic Development, Jiangxi Normal University, Nanchang 330022;
    4. Collaborative Innovation Research Center, Jiangxi University of Finance and Economics, Nanchang 330013
  • Received:2020-03-14 Online:2021-09-28 Published:2021-10-09

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摘要： 假房源问题的治理成效，关乎社会诚信建设、行业健康发展、政府威信巩固以及公众权益保障，已经成为社会关注的热点。现有房地产经纪机构自发形成的房源管理机制存在诸多弊端，区块链技术的兴起和应用，为变革房源管理模式提供了新选择。本文通过引入区块链技术，构建以政府为主导的房源治理模式，分析房源信息发布者、接受者和监管者三方主体可能存在的博弈策略选择，并展开仿真分析。结果表明：（1）在区块链技术背景下，三方初始意愿的强弱对形成最终稳定均衡状态具有较大的推进作用，有助于缩短经纪机构选择守法策略的时间，加快假房源治理进程；（2）经纪机构的策略选择与发布信息成本、惩罚力度、收益等因素的变化存在直接关系，其中发布信息成本的效用最为显著，若成本高于经纪机构的实际承载力，区块链监管也会失效；（3）当监管成本越低，正面激励效应、负面督促效应作用越明显时，政府更加趋向于在监管中持续发力；（4）政府监管的附加效用和补偿对于弥补找房者损失只是杯水车薪，远不及降低举报成本对找房者策略选择的作用。鉴于以上结论，从假房源治理目标出发，构建了基于区块链技术的协调机制、信任机制、监管机制、激励机制。最后提出了基于区块链技术构建假房源治理机制、积极引导找房者主动参与假房源治理、强化监管部门严格行使职权以及推动经纪机构制度和文化建设齐发展等政策建议。

关键词: 假房源, 区块链, 演化博弈, 仿真分析

Abstract: The governance effect of false housing has become a hot topic of social concern, which is related to the construction of social integrity, the healthy development of the industry, the consolidation of government prestige and the protection of public rights and interests. There are many drawbacks in the existing housing management mechanism spontaneously formed by real estate agencies. The rise and application of blockchain technology provides a new choice for the reform of housing management mode. In this paper, the blockchain technology is introduced to build a government led housing source governance model, analyze the possible game strategy choice of the three main bodies:housing source information publisher, receiver and regulator, and carry out a simulation analysis. The results show that:(1) In the context of blockchain technology, the strength of the initial willingness of the three parties has a greater role in promoting the formation of the final stable equilibrium state, which helps to shorten the time for brokers to choose law-abiding strategies, and speed up the governance process of fake houses; (2) There is a direct relationship between the policy choice of brokers and the change of factors such as the cost of issuing information, the intensity of punishment, and the income. Among them, the cost of issuing information is the most significant one. If the cost is beyond the actual bearing capacity of the broker, the blockchain supervision will also fail; (3) The lower the supervision cost is, the more obvious the positive incentive effect and the negative supervision effect are, the more likely the government is to continue to make efforts in the supervision; (4) The additional compensation of the government supervision are utterly inadequate to make up for the loss of the house seekers and far less effective than reducing the cost of reporting on the strategic choice of house seekers. In view of the above conclusions, starting from the goal of fake housing management, the coordination mechanism, trust mechanism, supervision mechanism and incentive mechanism based on blockchain technology are constructed. Finally, the paper puts forward some policy suggestions, such as building a management mechanism of fake housing based on blockchain technology, actively guiding house-hunters to actively participate in the management of fake housing, strengthening the strict exercise of regulatory authority and promoting the development of brokerage institution system and culture construction.

Key words: fake housing, blockchain, evolutionary game, simulation analysis