考虑二次快反订货的集中门店策略研究

管理评论 ›› 2021, Vol. 33 ›› Issue (7): 274-281.

考虑二次快反订货的集中门店策略研究

龚其国¹, 马云丹拉姆¹, 王辉²

1. 中国科学院大学经济与管理学院, 北京 100190;
2. 重庆工商大学经济学院, 重庆 400060

收稿日期:2018-09-19 出版日期:2021-07-28 发布日期:2021-08-02
通讯作者: 王辉(通讯作者),重庆工商大学经济学院讲师,博士
作者简介:龚其国,中国科学院大学经济与管理学院教授,博士师导师,博士;马云丹拉姆,中国科学院大学经济与管理学院硕士研究生。
基金资助:
北京市自然科学基金项目（9212020）。

Centralized Shop Strategy with Two Orders

Gong Qiguo¹, Ma Yundanlamu¹, Wang Hui²

1. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190;
2. School of Economics, Chongqing Technology and Business University, Chongqing 400060

Received:2018-09-19 Online:2021-07-28 Published:2021-08-02

摘要/Abstract

摘要： 中国超市有家乐福为代表的国外品牌，也有众多国内品牌，但两者的经营策略迥异。家乐福的门店大而少，国内品牌超市门店小而多。本文通过构建二次快反订货的集中门店模型，创新性地将集中门店与快反供应链联合考虑，得到最优集中门店规模以及集中门店模式与分散门店模式的利润差别等问题，并进行了数值分析。总结出大型零售企业"门店集中化+二次快反订货"的经营管理模式，对我国本土零售企业的发展有一定的参考价值和启示作用。

关键词: 大型零售企业, 集中门店, 快反供应链, 运输成本

Abstract: In China's supermarket industry, there are both foreign brands represented by Carrefour and a variety of domestic brands. The business strategies of the two are totally different. Carrefour operates a small number of large stores, while domestic supermarkets operate a large number of small stores. This paper constructs a model of centralized shop strategy with two orders by combining centralized shop and the quick response supply chain innovatively. Then we obtain the optimal number of stores which should be centralized and the profit comparison between centralized shop model and decentralized shop model by solving the model. A numerical study ia also applied to verify the conclusions intuitively. Based on the study, we sum up a management mode characterized by "Centralized Shop + two Orders" of large retail enterprises, which might provide enlightenments and references for the development of domestic retail enterprises.

Key words: large retail enterprises, centralized shop, quick response supply chain, transportation cost

龚其国, 马云丹拉姆, 王辉. 考虑二次快反订货的集中门店策略研究[J]. 管理评论, 2021, 33(7): 274-281.

Gong Qiguo, Ma Yundanlamu, Wang Hui. Centralized Shop Strategy with Two Orders[J]. Management Review, 2021, 33(7): 274-281.

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