平台事件网络舆情传播的影响因素与治理策略研究：基于WSR的扎根分析

摘要/Abstract

摘要： 认识平台事件网络舆情的影响因素对平台去中心化与舆情治理具有重要的理论和现实意义。本研究以滴滴网约车平台舆情事件为例，从滴滴出行APP与微博中采集大量用户评论，选取1393条有效在线评论，采用扎根理论进行分析，即通过开放编码和主轴编码获取影响平台事件网络舆情传播的因素。基于物理-事理-人理（WSR）方法论，将相关影响因素纳入物理因素、事理因素和人理因素三个核心范畴中，并提出平台事件网络舆情的治理对策。本研究不仅可以丰富平台事件网络舆情传播影响因素理论框架，也为平台事件网络舆情治理提供方法参考。

关键词: 网络舆情, 平台事件, 影响因素, 物理-事理-人理, 扎根理论

Abstract: Understanding the influencing factors of online public opinion for platform service quality events has important theoretical and practical significance for the platform innovation and implementation of governance. Taking the DiDi online car-hailing sharing economy platform event as an example, the research collects a large volume of online reviews from Sina Weibo and APP Store, selects 1393 effective online reviews, and uses grounded theory to make an analysis. In other words, this analysis is, through the development of coding and spindle coding, to obtain the factors that influence the spreading of online public opinion for sharing platform event. Based on the Wuli-Shili-Renli (WSR) methodology, this paper puts the related factors into the three core categories including Wuli, Shili and Renli, and provides the countermeasures for online public opinion governance. This study can not only enrich the theoretical framework of influencing factors of online public opinion dissemination, but also provide methodological reference for governance of online public opinion for platform event.

Key words: online public opinion, sharing economy platform events, influencing factors, Wuli-Shili-Renli (WSR), grounded theory

蒋国银, 陈玉凤, 蔡兴顺, 张美娟. 平台事件网络舆情传播的影响因素与治理策略研究：基于WSR的扎根分析[J]. 管理评论, 2021, 33(5): 184-193.

Jiang Guoyin, Chen Yufeng, Cai Xingshun, Zhang Meijuan. Influencing Factors and Governance Strategies of Online Public Opinion Dissemination for Sharing Economy Platform Events: Grounded Analysis Based on WSR[J]. Management Review, 2021, 33(5): 184-193.

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