面向“一带一路”的企业技术标准联盟模式研究

摘要/Abstract

摘要： 基于国内外相关文献研究，归纳了面向“一带一路”企业技术标准联盟的内涵、特征及主要模式。通过收集整理中国一带一路网等权威网站发布的“一带一路”联盟项目新闻资料，并采用程序化扎根理论编码分析技术对数据进行处理，研究发现：面向“一带一路”企业技术标准联盟的主要模式包括标准共商应用型、标准共建研发型、标准共享互补型、标准迭代升级型等类型，四种模式在参与主体、合作方式和价值实现形式上呈现出不同的特征。标准共商应用型模式以标准的推广和扩散为目标，重点在于“共商”与“应用”；标准共建研发型模式以新标准研发为目标，包括联合研发与共建研发机构两条路径；标准共享互补型模式以创新技术、标准的使用为目标，重点在于“共享”与“互补”；标准迭代升级型模式以标准本土化和迭代升级为目标，主要有标准合作共建园区与扩展型标准合作两种实现形式。在此基础上，进一步讨论了面向“一带一路”企业技术标准联盟主要模式的合作机制与运行方式。

关键词: 一带一路, 程序化扎根理论, 技术标准联盟, 价值实现

Abstract: Based on the study of related literature, this paper summarizes the characteristics and main modes of the enterprise technical standards alliance for the “Belt and Road” initiative, and uses proceduralised grounded theory coding analysis technology to analyze the “Belt and Road” alliance project news materials released by portal sites such as China's Belt and Road Network. The results of the study suggest that the main modes of the enterprise technical standards alliance for the “Belt and Road” initiative include the standard co-consultation application mode, the standard co-construction R&D mode, the standard shared complementary mode, and the standard iterative upgrade mode. The four modes present different characteristics in terms of participation subjects, cooperation methods, and forms of value realization. The standard co-consultation application mode aims at the promotion and diffusion of standards, with emphasis on “co-consultation” and “application”. The standard co-construction R&D mode aims at new standards R&D, including two paths of joint R&D and co-construction of R&D institutions. The standard shared complementary mode is based on the use of technology and standards, focusing on “shared” and “complementary”. And the standard iterative upgrade mode aims at standard localization and iterative upgrade, which includes two main forms of implementation: standard cooperation to build parks and extended standard cooperation. Finally, the cooperation mechanism and operation mode of the main mode of the enterprise technical standards alliance for the “Belt and Road” initiative are further discussed.

Key words: "Belt and Road", proceduralised grounded theory, technical standards alliance, value realization

周青, 吴童祯, 杨伟, 方刚. 面向“一带一路”的企业技术标准联盟模式研究[J]. 管理评论, 2021, 33(2): 108-119.

Zhou Qing, Wu Tongzhen, Yang Wei, Fang Gang. Research on Mode of Enterprise Technical Standards Alliance for the “Belt and Road” Initiative Based on Proceduralised Grounded Theory[J]. Management Review, 2021, 33(2): 108-119.

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