互补性资产、平台领导力对双元创新的影响——基于环境复杂性的调节作用

摘要/Abstract

摘要： 平台企业通过跨界整合构建了一个开放式创新生态系统，但面对环境复杂性，平台企业如何利用互补性资产进行双元创新尚缺乏充足的理论研究。文章引入中介变量平台领导力和调节变量环境复杂性，探讨互补性资产对双元创新的影响机理。通过对互联网平台企业的实证分析，研究发现：生态系统中可以撬动的两类互补性资产（通用性和专用性）越丰富，越能促进平台领导力的提升；平台领导力的提升有利于平台企业开展双元创新活动（探索和利用）；平台领导力在互补性资产与双元创新之间起中介作用；环境复杂性调节了平台领导力与利用式创新之间、专用性互补资产与利用式创新之间的关系。研究进一步丰富了平台理论，还对平台生态系统实现可持续发展具有重要的理论参考和实践指导意义。

关键词: 平台企业, 互补性资产, 平台领导力, 双元创新, 环境复杂性

Abstract: Platform companies changed the linear logic of traditional enterprises and conduct cross-border integration to build an open innovation ecosystem. However, the mechanism of how the platform enterprises use complementary assets to promote the ambidextrous innovation has not yet been clearly explored. Therefore, this paper explores the relationships of complementary assets, platform leadership, ambidextrous innovation and environmental complexity. It is found that common complementary assets and special complementary assets in the ecosystem positively affect platform leadership, exploratory innovation and exploitative innovation. Platform leadership positively affects exploratory innovation and exploitative innovation. Platform leadership plays a mediating role between complementary assets and ambidextrous innovation. Environmental complexity plays a moderating effect role not only in the relationship between platform leadership and exploitative innovation but also in the relationship between special complementary assets and exploitative innovation. This study explains how platform firms use complementary assets to promote the platform leadership and ambidextrous innovation, and analyzes the moderating effect of environmental complexity. This research further enriches the platform firm theory and innovation ecosystem and provides the relevant guidance for platform enterprises to achieve sustainable and innovative development.

Key words: platform firm, complementary assets, platform leadership, ambidextrous innovation, environmental complexity

张镒, 刘人怀. 互补性资产、平台领导力对双元创新的影响——基于环境复杂性的调节作用[J]. 管理评论, 2020, 32(10): 158-169.

Zhang Yi, Liu Renhuai. Research on the Impact of Complementary Assets and Platform Leadership on Ambidextrous Innovation: Moderating Effect of Environmental Complexity[J]. Management Review, 2020, 32(10): 158-169.

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