价值网络对科技型创业企业商业模式创新影响机制的系统动力学仿真分析——基于系统管理与CET@I方法论视角

管理评论 ›› 2020, Vol. 32 ›› Issue (7): 41-53.

价值网络对科技型创业企业商业模式创新影响机制的系统动力学仿真分析——基于系统管理与CET@I方法论视角

郭韬^1,3, 丁小洲¹, 乔晗², 张春雨^1,3

1. 哈尔滨工程大学经济管理学院, 哈尔滨 150001;
2. 中国科学院大学经济与管理学院, 北京 100190;
3. 哈尔滨工程大学黑龙江区域创新驱动发展研究中心, 哈尔滨 150001

收稿日期:2019-09-16 出版日期:2020-07-28 发布日期:2020-08-08
通讯作者: 乔晗(通讯作者),中国科学院大学经济与管理学院教授,博士生导师,博士
作者简介:郭韬,哈尔滨工程大学经济管理学院教授,哈尔滨工程大学黑龙江区域创新驱动发展研究中心执行副主任,博士生导师,博士;丁小洲,哈尔滨工程大学经济管理学院博士研究生;张春雨,哈尔滨工程大学经济管理学院讲师,哈尔滨工程大学黑龙江区域创新驱动发展研究中心成员,博士。
基金资助:
国家自然科学基金面上项目（71872171）；教育部人文社会科学规划基金项目（18YJA630031）；黑龙江省社会科学基金项目（18GLE461）；黑龙江省博士后科研启动金项目（LBH-Q18046）；黑龙江省自然科学基金项目（LH2019G004）；中央高校基本科研业务费项目（3072019CFW0903）。

The Simulation Analysis of System Dynamics about the Effect of Value Network on the Business Model Innovation of High-tech Start-ups——From the Perspective of System Management and CET@I Methodology

Guo Tao^1,3, Ding Xiaozhou¹, Qiao Han², Zhang Chunyu^1,3

1. School of Economics and Management, Harbin Engineering University, Harbin 150001;
2. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190;
3. Heilongjiang Regional Innovation Driven Development Research Center, Harbin Engineering University, Harbin 150001

Received:2019-09-16 Online:2020-07-28 Published:2020-08-08

摘要/Abstract

摘要： 数字经济时代背景下，价值网络作为影响科技型创业企业商业模式创新的重要外部环境，其动态影响机制是现阶段学术界关注的热点话题之一。本研究从系统管理的视角出发，基于商业模式冰山理论和价值网络理论，并结合CET@I方法论的分析框架，构建价值网络影响科技型创业企业商业模式创新的系统动力学模型，运用Vensim PLE软件进行仿真模拟和灵敏度分析。仿真结果表明：价值网络制度环境、网络结构特征及资源条件通过影响商业模式的价值主张、价值创造和价值实现来影响商业模式创新。当价值网络中的主要参数发生变化时，其对商业模式创新的影响机制和作用程度存在差异。研究结果进一步丰富了商业模式冰山理论和价值网络理论的研究范畴，对科技型创业企业加深对价值网络的作用认知以及推动商业模式创新具有指导意义。

关键词: 价值网络, 商业模式创新, 商业模式冰山理论, 系统动力学, 科技型创业企业

Abstract: Under the background of digital economy, value network is an important external environment that affects the business model innovation of high-tech start-ups and its dynamic influence mechanism is one of the hot research topics at present. From the perspective of system management, based on business model iceberg theory and value network theory, and by use of the analysis framework of CET@I methodology, this paper constructs the system dynamics model of value network influencing business model innovation of high-tech start-ups, and uses the Vensim PLE software to conduct simulation and sensitivity analysis. The simulation results show that the institutional environment, structural characteristics and resource conditions of value network affect the business model innovation by influencing the value proposition, creation and realization. When the main parameters in the value network change, the influence mechanism and degree of effect on business model innovation are different. The research results further enrich the research category of business model iceberg theory and value network theory, having a significant guidance for high-tech start-ups to deepen the cognition of the role of value network and to promote the business model innovation.

Key words: value network, business model innovation, iceberg theory of business model, system dynamics, high-tech start-ups

郭韬, 丁小洲, 乔晗, 张春雨. 价值网络对科技型创业企业商业模式创新影响机制的系统动力学仿真分析——基于系统管理与CET@I方法论视角[J]. 管理评论, 2020, 32(7): 41-53.

Guo Tao, Ding Xiaozhou, Qiao Han, Zhang Chunyu. The Simulation Analysis of System Dynamics about the Effect of Value Network on the Business Model Innovation of High-tech Start-ups——From the Perspective of System Management and CET@I Methodology[J]. Management Review, 2020, 32(7): 41-53.

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