管理评论

管理评论 ›› 2020, Vol. 32 ›› Issue (6): 175-183.

• 电子商务与信息管理 • 上一篇    下一篇

我国平台企业社会责任及其治理研究——基于文献分析视角

朱文忠1, 尚亚博2   

  1. 1. 广东外语外贸大学商学院, 广州 510420;
    2. 广东外语外贸大学国际商务英语学院, 广州 510420
  • 收稿日期:2019-11-27 发布日期:2020-07-10
  • 通讯作者: 尚亚博(通讯作者),广东外语外贸大学国际商务英语学院博士研究生
  • 作者简介:朱文忠,广东外语外贸大学商学院教授,博士生导师,博士。
  • 基金资助:
    国家社会科学基金一般项目（19BGL116）；广东外语外贸大学研究生科研创新项目（19GWCXXM-02）。

Corporate Social Responsibility and Its Governance for Platform Business in China——Based on Literature Analysis

Zhu Wenzhong1, Shang Yabo2   

  1. 1. School of Business, Guangdong University of Foreign Studies, Guangzhou 510420;
    2. School of English for International Business, Guangdong University of Foreign Studies, Guangzhou 510420
  • Received:2019-11-27 Published:2020-07-10

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摘要： 本文以CNKI中国知网为数据源，通过文献计量学可视化工具CiteSpace的关键词共现功能和文献定性分析，考察我国平台企业社会责任及其治理的研究进展和热点。研究发现：（1）我国平台企业社会责任研究数量呈上升趋势，尤其在2015年后呈大幅上升，这与平台企业社会责任事故频发和政府政策导向有紧密关系；（2）我国平台企业社会责任研究呈现出术语多样化的特征，研究多关注与民生行业相关的大型平台企业；（3）我国平台企业社会责任研究热点聚焦绩效、动因、边界、治理等话题；（4）我国平台企业社会责任研究前沿趋向于平台企业社会责任治理研究。在定量分析基础上，通过对我国平台企业社会责任及其治理的高被引文献和核心作者文献进行定性梳理，总结了我国平台企业社会责任治理机制和模型，并基于现有研究的不足对未来的研究重点提出了建议。

关键词: 平台企业, 企业社会责任, 互联网企业, 治理, 关键词共现分析

Abstract: This paper studies the research status and research trends in corporate social responsibility and its governance for platform business in China by analyzing 155 papers within CNKI database via CiteSpace keyword co-occurrence analysis and qualitative literature analysis. The results show that:(1) The number of papers studying the topic is going through a general rise, especially after 2015, which was mainly triggered by government policies and the rapid CSR malpractices of platform businesses in China; (2) Existing studies employ diverse terminologies equivalent to platform business when studying the topic and pay particular attention to large-scale platform businesses related to the livelihoods of the public; (3) Existing studies focus mainly on the interrelation of platform business CSR and financial performance, causes of platform business CSR malpractices, taxonomies and governance of platform business CSR; (4) Increasing attention are paid to the governance of platform business CSR. Through qualitative analysis of the most cited literature of the most cited authors in the area based on the quantitative data, the paper summarizes the CSR governance models and schemes of platform business proposed by Chinese scholars and puts forward some suggestions for future research in the area based on existing limitations.

Key words: platform business, corporate social responsibility, internet companies, governance, keyword co-occurrence analysis