管理评论

管理评论 ›› 2020, Vol. 32 ›› Issue (6): 127-137.

• 技术与创新管理 • 上一篇    下一篇

商业模式创新过程构建与机理：基于扎根理论的研究

王炳成1, 闫晓飞1, 张士强1,2, 饶卫振1, 曾丽君1   

  1. 1. 山东科技大学经济管理学院, 青岛 266590;
    2. 济南大学商学院, 济南 250022
  • 收稿日期:2017-09-12 发布日期:2020-07-10
  • 通讯作者: 王炳成(通讯作者),山东科技大学经济管理学院教授,博士生导师,博士
  • 作者简介:闫晓飞,山东科技大学经济管理学院硕士研究生;张士强,山东科技大学经济管理学院、济南大学商学院教授,博士生导师,博士;饶卫振,山东科技大学经济管理学院教授,博士生导师,博士;曾丽君,山东科技大学经济管理学院副教授,硕士生导师,博士。
  • 基金资助:
    国家社会科学基金项目（17BGL037）。

Research on the Process Construction and Mechanism of Business Model Innovation Based on Grounded Theory

Wang Bingcheng1, Yan Xiaofei1, Zhang Shiqiang1,2, Rao Weizhen1, Zeng Lijun1   

  1. 1. College of Economic and Management, Shandong University of Science and Technology, Qingdao 266590;
    2. Business School, University of Jinan, Jinan 250022
  • Received:2017-09-12 Published:2020-07-10

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摘要： 随着互联网经济的发展和大数据时代的到来，商业模式创新对企业的发展越来越重要，也成为当前研究的热点问题。通过梳理以往的文献发现，关于商业模式创新过程的研究存在着显著差异，至今未得出一致性的理论模型。本文根据学者们的研究，运用扎根理论，选取了阿里巴巴、红领、小米和分众传媒4家中国典型的商业模式创新企业，构建了商业模式创新过程阶段模型，并对相关机理进行了分析。本文的研究结论包括：（1）商业模式创新过程包括商业模式创意期、商业模式应用期和商业模式精益期；（2）商业模式创意期包括发现商机和创意产生，商业模式应用期包括创意倡导和创意实施，商业模式精益期是新商业模式的精益化过程，表现为新商业模式不断微调、修正和完善等；（3）总的来说，商业模式创新是不断修正、完善和逐步演化上升的过程，其中的各个阶段相互之间密切关联，相互作用。本文最后为企业进行商业模式创新提出了相应的建议。

关键词: 商业模式创新, 扎根理论, 过程阶段模型, 模型构建

Abstract: With the development of Internet economy and the arrival of big data era, business model innovation, as a research focus, has become more and more important to the development of enterprises. Through literature review, it is found that there are significant differences in the researches on innovation process of business model, and no consistent theoretical model has been obtained. According to the previous researches, applying the grounded theory, the paper builds the stage model of process of business model innovation and analyze sits related mechanism by studying 4 enterprises of business model innovation in China, including Alibaba, Red Collar, MI and Focus Media. The main conclusions include:(1) The innovation process of business model includes the creative period of business model, the application period of business model, and the lean period of business model; (2) The creative period of business model includes finding business opportunities and idea generation, the application period of business model includes creative advocacy and creative implementation, the lean period of business model is the lean process of business model, which is reflected in the constant revision and improvement of the new business model; (3) In general, business model innovation is a process of constant revision, improvement, and gradual evolution, in which each stage is closely related to and interacts with each other. Finally, the paper proposes some suggestions for the business model innovation in enterprises.

Key words: business model innovation, grounded theory, stage model of process, model construction