区块链技术驱动的商业模式创新：DIPNET案例研究

摘要/Abstract

摘要：

商业模式是近年来学术界和实践者关注的重要研究问题之一。面对快速发展的信息技术，企业迫切需要整合资源、重构价值网络，进行商业模式创新。区块链技术的发展为商业模式创新注入了新的IT驱动力，为"双边IT定制"提供了一种新的便利技术。本文在相关文献和PNMP-CET@I商业模式反馈调节分析模型的基础上，结合商业模式冰山理论中的隐性知识，引入全面的商业模式驱动因素，构建区块链驱动的商业模式理论模型。通过对DIPNET的案例研究，发现第一代DIPNET主要聚焦于三个商业模式价值创造机制"新颖、效率和互补"。经过商业模式升级之后，第二代DIPNET增加了三个商业模式价值获取机制"锁定、捆绑和模仿壁垒"。案例研究验证了区块链驱动的商业模式创新理论模型，区块链技术驱动商业模式创新，构建了合作伙伴、客户等多方平等的商业生态体系，与企业战略意图匹配，并重构利益相关者的价值网络。

关键词: 商业模式, 区块链, 双边IT定制, 价值创造, 价值获取

Abstract:

Business model is one of the important research targets for academia and practitioners in recent years. With the rapid progress of information technology, it is urgent for firms to integrate resources, reconstruct the value network and innovate the business model. Blockchain provides the new IT driving force for business model, which is a convenient technology for dyadic IT customization. Based on literatures and PNMP-CET@I business model, it combines the tacit knowledge of CET@I and constructs blockchain-enabled business model innovation with comprehensive driving factors. Through the case study of DIPNET, it is found that the first generation of DIPNET mainly focuses on the value creation mechanism of three business models, which is efficiency, novelty and complementarities. The second generation DIPNET added three business model value appropriation mechanisms "lock-in, bundling and imitation barriers". The case study validates blockchain-enabled business model innovation. By upgrading the business model, the firm builds a multi-equal business ecosystem, such as partners and consumers, so as to match the strategic intention, and gradually restructure the value network of the stakeholders.

Key words: business model, blockchain, dyadic IT customization, value creation, value appropriation

朱晓武. 区块链技术驱动的商业模式创新：DIPNET案例研究[J]. , 2019, 31(7): 65-74.

Zhu Xiaowu. Blockchain-Enabled Business Model Innovation: Case Study on DIPNET[J]. , 2019, 31(7): 65-74.

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