商业模式创新过程：针对核心要素构建方式的案例研究

摘要/Abstract

摘要：

基于构型系统视角的商业模式及商业模式创新研究变得越来越流行，然而对于商业模式如何产生及其创新过程还缺乏研究。本研究通过四个案例的比较研究，从复杂性理论出发，提出商业模式创新过程中核心要素构建的四种方式，即模仿、移植、塑造和探索。模仿和移植是对其他商业模式显性知识的学习，塑造和探索侧重于对环境等隐性知识的探究。对隐性知识的探究需要管理者拓展情境智慧和管理视野，并通过对外部信息和知识的搜集与积累突破认知局限。本研究发现企业增加新的核心要素是为了促进要素间及要素和外部环境的匹配，核心要素的不同构建方式一定程度上决定了企业表现出不同发展路径。本研究对商业模式设计、商业模式创新过程有一定的理论贡献，并对企业创业、商业模式搭建和转型具有一定的实践启示价值。

关键词: 商业模式, 商业模式创新, 复杂性理论, 案例研究

Abstract:

Research on business models and business model innovation based on the perspective of configuration system has become more and more popular, but there is still a lack of research on how business models come into being and business model innovation process. Based on complexity theory, this paper proposes four patterns of core elements construction in the process of business model innovation, namely imitating, transplanting, shaping and exploring. Imitating and transplanting are the learning processes towards explicit knowledge of other business models, while shaping and exploring focus on the exploration of tacit knowledge. The exploration of tacit knowledge requires managers to expand contextual intelligence and management vision, and break through the cognitive limitations by collecting and accumulating external information and knowledge. This paper finds that firms construct new core elements to promote the fit within elements and between elements and the external environment. The different construction patterns of core elements determine the different developmental trajectories of firms. This paper has theoretical contributions to business model design and business model innovation process, and has practical value for entrepreneurship, business model construction and transformation.

Key words: business model, business model innovation, complexity theory, case study

赵宇楠, 井润, 田董梅. 商业模式创新过程：针对核心要素构建方式的案例研究[J]. , 2019, 31(7): 22-36,44.

Zhao Yunan, Jing Runtian, Dong Mei. Business Model Innovation Process: Case Studies on Patterns of Core Elements Construction[J]. , 2019, 31(7): 22-36,44.

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