集群品牌建设中企业的合作行为研究——基于动态演化博弈视角

›› 2019, Vol. 31 ›› Issue (2): 169-179.

集群品牌建设中企业的合作行为研究——基于动态演化博弈视角

熊爱华, 张涵, 宋波

山东财经大学工商管理学院, 济南 250014

收稿日期:2018-04-08 出版日期:2019-02-28 发布日期:2019-03-07
通讯作者: 张涵,山东财经大学工商管理学院博士研究生
作者简介:熊爱华,山东财经大学工商管理学院教授,博士生导师,博士;张涵,山东财经大学工商管理学院博士研究生;宋波,山东财经大学工商管理学院硕士研究生
基金资助:
山东省软科学研究计划重点项目（2017RZB01047）；山东省社会科学规划研究重点项目（17BGLJ07）

Research on Cooperation of Cluster Corporations during the Building Process of Cluster Brand——Based on the Dynamic Game Perspective

Xiong Aihua, Zhang Han, Song Bo

School of Business Administration, Shandong University of Finance & Economics, Jinan 250014

Received:2018-04-08 Online:2019-02-28 Published:2019-03-07

摘要/Abstract

摘要：

已有研究表明集群企业间合作对集群品牌建设具有重要作用，但缺乏对集群品牌建设中企业合作行为的内在决策机理的深入剖析。本文通过构建动态演化博弈模型，探究了集群品牌建设中企业合作行为的演化路径和影响因素，并以山东省五个制造业集群内289家企业的问卷调查数据进行了实证分析。研究结果表明：在集群品牌建设中，企业需要充分考虑自身能力和外部环境因素，权衡合作成本和收益作出是否合作的策略决策。

关键词: 集群品牌, 合作行为, 动态博弈, 品牌竞争力

Abstract:

As the mainstay subject during the process of cluster development, cluster enterprises are significantly important for developing clustering brand from their cooperative behavior. Under the cluster's special economic environment, the cooperation behavior between cluster enterprises has a game relationship with each other, which has a dynamic and long-term impact. By researching enterprises' decision-making principle and cooperative behavior in clustering branding development, this paper uses evolutionary economy as the researching tool to discover the path of decision-making about the cooperative behavior and builds a dynamic game model. The paper investigates the paths and the impact elements. Lastly, the paper makes an empirical analysis by a survey of five manufacturing clusters in Shandong Province as example. The results show that cluster enterprises oriented to cluster brand building should not only take full account of their internal attributes and external environment at the same time, but also need consider the income and cost under different modes of cooperation to make a strategic choice as whether or not to cooperate with each other.

Key words: cluster brand, corporation behavior, dynamic game, brand competitiveness

熊爱华, 张涵, 宋波. 集群品牌建设中企业的合作行为研究——基于动态演化博弈视角[J]. , 2019, 31(2): 169-179.

Xiong Aihua, Zhang Han, Song Bo. Research on Cooperation of Cluster Corporations during the Building Process of Cluster Brand——Based on the Dynamic Game Perspective[J]. , 2019, 31(2): 169-179.

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