管理评论

›› 2012, Vol. 24 ›› Issue (3): 75-83.

• 电子商务与信息管理 • 上一篇    下一篇

电子商务技术同化影响因素模型与实证研究

刘茂长,李柏洲   

  1. （哈尔滨工程大学经济管理学院，哈尔滨 150001）
  • 收稿日期:2012-09-26 修回日期:2012-09-26 出版日期:2012-03-25 发布日期:2012-09-27

Model and Empirical Research on the Influence Factors of E-business Technology

Liu Maozhang and Li Baizhou   

  1. (School of Economics and Management, Harbin Engineering University, Harbin 150001)
  • Received:2012-09-26 Revised:2012-09-26 Online:2012-03-25 Published:2012-09-27

摘要： 为研究以互联网技术为基础的电子商务技术同化影响因素及其作用，以创新扩散理论为基础，并结合技术-组织-环境（TOE）分析框架，构建了一个全面研究电子商务技术同化影响因素的概念模型。模型按照同化时间顺序把电子商务技术同化过程分为技术认知、技术采纳和技术整合三个阶段。然后以黑龙江省高新技术企业的调研数据为样本，对模型和研究假设进行了实证检验。结果表明，电子商务技术同化的不同阶段其影响因素有很大区别，而且同一因素在不同的同化阶段其影响作用也不同，研究结果对于电子商务技术的提供者和采纳者以及相关的政策制定者都具有重要的参考价值。

关键词: 电子商务, 技术同化, 影响因素, TOE分析框架

Abstract: To study the influence factors of Internet-based E-business technology assimilation and their effect, the paper combines Technology-Organization-Environment(TOE) framework into a comprehensive conceptual model to study the assimilation influence factors based on innovation diffusion theory. The model divides e-business technology assimilation process into three stages: initiation→adoption→integration over time. After that, using the sample survey data of the high and new technology enterprises in Heilongjiang province, the paper conducts an empirical research on the theoretical model and hypothesis. The results reveal that there is a great deal of difference in the influence factors at different E-business technology assimilation stages and the same factor has different influence on the different assimilation stages. The experimental results are very important for the providers and adopters of E-business technology and relevant policy-makers.

Key words: E-business, technology assimilation, influence factor, Technology-Organization-Environment(TOE) framework